Client

DigitalCube

Roles

Web Design, Product Design, Motion Design, UX Design, UI Design, Research, Illustration, Print Design

In-house

Shifter is the world's first static site generator and hosting platform for WordPress. Beginning in 2018, I led design of Shifter's product, brand, and marketing. Working with an international team based in the US, Japan, and the Netherlands, I oversaw the implementation of multiple versions of the Shifter website, overhauled the design of the Shifter product dashboard, updated the Shifter brand, and created numerous marketing materials.

Shifter Dashboard

I worked closely with an international team to overhaul Shifter's dashboard, giving it a facelift and improving its usability. With a userbase split evenly between desktop and mobile users, we needed to ensure that the dashboard was fully responsive and delightful to use at any screen size.

Marketing Site

I oversaw multiple redesigns of the Shifter marketing site in order to meet evolving marketing goals.

Marketing Materials

I was also tasked with managing Shifter's design presence at global and community events. I created a myriad of print and digital marketing materials including postcards, stickers, animations, ads, and brochures.